At Care-Full Futures, we guide communities, creators and organizations to unlearn inherited narratives and imagine more life-giving ways of living, leading, and relating.

Through regenerative storytelling, narrative strategy and futures literacy, we help you compost the myths that exhaust and co-create stories rooted in care, complexity and collective thriving.

• ALL ORGANISING IS SCIENCE FICTION •

Hi, I’m Elena.
A storyteller, facilitator and systems thinker devoted to reimagining the narratives that shape how we live, lead and relate.

For the past decade, I’ve worked at the intersection of design, culture, and transformation — with roots in spatial and systems thinking.
From reimagining public spaces to guiding organizations toward more authentic ways of expressing who they are, my work has always centered on the question: What does it mean to design with integrity and care?

In recent years, this path has deepened into the realm of storytelling — not as surface-level messaging, but as a living practice. A way of seeing, sensing, and shaping the world.
Because I believe stories are not just tools — they are terrains. And the ones we choose to walk shape the futures we create.


My background spans communications design, narrative strategy, and intercultural facilitation — shaped by years of living and working across Europe.

But more than that, I’m a listener. A weaver. A space-holder for care, complexity and collective imagination to flourish.

Care-Full Futures is not just a project. It’s a practice.
It’s my way of exploring a question I return to often:

What if the stories we tell could help us re-inhabit the world more gently?

If you’re longing for a different way of showing up — one that centers regeneration over reaction, belonging over branding, and futures literacy over fear — I’d love to be in conversation with you.

Let’s compost the exhausted myths.
Let’s tend the soil of new stories.
Let’s co-create futures that feel more alive — together.

The Regenerative Storytelling Playbook

CREATIVE TOOLKIT

A creative, accessible starting point for anyone curious about the role of story in shaping systems and society.
This illustrated PDF introduces the foundations of regenerative storytelling and invites you to explore story as ecology.

→ Download the Playbook and start your journey.

Signature Workshop: Story as Ecology

NARRATIVE ACTIVATION

In this workshop, we surface the inherited narratives shaping your culture, examine how they influence behaviour and decision-making, and learn how to re-story towards regeneration, resilience, and deeper relationality.

You’ll leave with shared language, new mental models and practical tools to nurture a narrative culture that reflects your values, supports well-being, and strengthens collective sensemaking.

→ Ideal for teams, creatives, and organizations ready to reimagine the stories they live and lead by.

NARRATIVE STRATEGY & STEWARDSHIP

Cultural & Narrative Strategy

For organizations seeking to align internal culture with external expression, I offer in-depth cultural and narrative strategy.
Together, we will:
• Map your current narrative landscape
• Identify dissonance, fragmentation, or outdated myths
• Craft regenerative, future-aligned story architecture
• Build capacity for culture-shifting communication

→ This is for you if you’re evolving your mission, brand or impact model and need narrative clarity and strategic depth.

1:1 Coaching for Regenerative Leadership & Story-Activation

LONG-TERM COACHING CONTAINER

For individuals reorienting their work toward systems change and futures literacy.

Whether you’re at a creative threshold, initiating a new chapter, or navigating the space between your inner world and outer impact—this coaching space offers clarity, alignment, and narrative depth.

Rooted in regenerative storytelling, systems thinking, and futures literacy, this container supports leaders, facilitators, artists, and change agents ready to:

• Reclaim and re-story the narratives shaping your work and identity
• Clarify your personal and professional trajectory through a systems lens
• Cultivate narrative coherence to lead with greater depth and direction
• Activate story as a tool for sensemaking, transformation, and cultural influence
• Build confidence in your role as a steward of regenerative futures

→ For those ready to embody story as a tool for cultural and systemic transformation.

NARRATIVE ECOSYSTEM SUPPORT

Immersive Experience Design

Designing transformative spaces for new ways of thinking, feeling, and belonging. I design immersive experiences that blend bold ideas, evocative storytelling, and participatory formats—sparking insight, connection, and cultural shift.

Whether it’s a one-day gathering, a multi-sensory installation, or an experiential learning program, each experience is crafted to awaken imagination, engage emotion, and invite embodied exploration. These are not just events—they’re catalysts for change. Ideal for teams, communities, and organizations seeking to:

• Explore emotion and imagination as core capacities of leadership
• Move beyond information to transformation
• Rehearse regenerative futures through embodied, story-rich experiences
• Deepen collective sensemaking and belonging

→ Because real learning doesn’t just happen in the mind. It lives in the body, in the room, and in the stories we co-create.

  • "Elena is a rare kind of strategist — equal parts storyteller, systems thinker, and experience designer. She helped transform Die Keramikothek from a ceramics studio into an intentional, soul-filled experience."

    — Mihaela Mihaylova, Founder Die Keramikothek, Munich

  • "Elena brought a rare kind of presence to Villa Capri — one that invites you to slow down, tune in, and create from a deeper place. Participants left not only with beautiful reflections but with a renewed sense of connection — to themselves, each other, and the stories they’re here to tell. What she facilitated wasn’t just a workshop — it was a shift in how we see, sense, and shape the world around us."

    — Lorena Angenault, Founder Villa Capri, Mallorca

  • "Elena created a space where our team could pause, reflect, and reimagine the deeper story of who we are and what we’re building. Through thoughtful facilitation and powerful questions, she helped us articulate a shared vision rooted in care, courage, and community. Her approach to storytelling isn't just strategic — it’s connective, grounding, and deeply human."

    — Team, NGO Plovdiv – A City for People

  • "Working with Elena helped me peel back the layers and reconnect with the deeper why behind my work. She didn’t just help me ‘find the right words’ — she guided me to tell a story that feels true to who I am and what I stand for. I now show up with more clarity, confidence, and alignment — not just online, but in every part of my practice."

    — Nadya Bankova, Plant-Based Chef & Lifestyle Creator